Apr 1993
From an early age, I was always fascinated by how visuals, sounds, and environments shaped our lives. That curiosity led me to music, which became my first creative outlet, and eventually to event organizing, where I focused on crafting immersive music experiences for others. I wanted to create spaces where people felt comfortable and engaged, not just with the music, but with the atmosphere as a whole. Over time, the culmination of all my experiences and influences led me to a life that was completely immersed in design.
Growing up in the border allowed me to view problems and situations from multiple perspectives.
Aug 2011
In 2011, at 18 years old, I moved to San Francisco to study music, but unexpectedly found my way into design through organizing events. Crafting spaces where people felt excited and connected to the music became my focus, and when I couldn’t find the right designers to create visuals that matched that experience, I took on the challenge myself. What started as a necessity turned into a passion. I became obsessed with making things not only look good but feel intuitive and meaningful.
I became obsessed with making things not only look good but feel intuitive and meaningful.
Jun 2020
That passion led me to UX/UI design, where I merged my love for aesthetics, creating satisfying experiences, and solve real problems. In 2020, I formalized my transition through General Assembly’s UX Design Immersive bootcamp. Since then, I’ve continued expanding my expertise in product design, product thinking, and strategy. I’ve worked with countless startups, helping their product vision come to life by establishing design systems, creating internal tools, and crafting customer facing interfaces.
Jan 2025
As I look ahead to 2025, my goal is to learn JavaScript, design and code a music-related tool that gives back to the music community that molded me, and earn a bachelors in Visual Communication Design at SF State.
At my core, I see design as a way to connect people, enhance lives, and elevate the experience of any tool or product I work on. I also love the idea of creating ideas that are more sustainable vs exploitable, meaning products over time should improve and replenish the systems that help it operate. While some of these values may be idealistic, I think it's important to approach design problems with optimism and intention. Strong intentions can spark unique ideas that can sometimes change company trajectories.